Category: Social Media Marketing

Are You Hiding Behind Your Social Media Profiles?

By Michele Lutz Posted on 14 January 2016 Posted in Marketing Strategy, Social Media Marketing Tagged with brand strategy, personal branding, social media marketing

Social media is one of many tools to help build your personal brand – and it can be quite an effective one, when used strategically as one of many platforms.

How Chobani Used Social Media to Boost Sales

By Michele Lutz Posted on 12 August 2014 Posted in Branding in Action, Social Media Marketing Tagged with branding, marketing strategy, social media marketing

Chobani has tapped into a highly effective marketing and social media strategy that has catapulted it to the top of its industry.

Taylor Swift : On Social Media and the Music Industry

By Michele Lutz Posted on 12 July 2014 Posted in Branding in Action, Social Media Marketing Tagged with music industry marketing, social media marketing

Superstar singer Taylor Swift has just published an op-ed in The Wall Street Journal about the impact of social media on the music industry.